本帖最后由 茶叶 于 2009-10-27 02:05 编辑
食物的话 乱来是行家 我就提些MARKETING 与 MANAGEMENT 方面的建议吧
愿你朋友的餐厅开的红红火火
Your Plan Should Take in these Factors
Where you are — where you want to go — how you might get there.
* Set yourself goals and objectives (achievable ones).
* Define your market and start with your present customer base.
* Understand your strengths and weaknesses, opportunities and threats (SWOT Analysis).
* Establish a marketing strategy.
* Implement tactics to achieve this strategy.
* Define the difference between marketing and advertisement. Advertisement is only one part of your marketing plan/budget.
* Look from the outside in. Fish bowl your workplace — stand at the front door of your business and have a real good look in.
* Do a budget on how much you need to spend to make real financial growth. A rule of thumb is to spend on marketing 5% of your gross income, up to 10% for start ups of a new café in the first year.
* Use a calendar and have a new marketing initiative every month.
Menu Profit Maximisation TIPS
* Design a menu with different price points.
* Highlight profitable items.
* Move items around the menu.
* Correctly cost menu items.
* Consider eye extremities on menu layout.
* Price using odd numbers.
* Use tasty, fresh descriptions.
* Brand leverage — use popular brands to draw customers’ attention.
* Make the menu sound attractive, local and colourful — tell a story.
* Associate food and beverages.
* Make the menu easy to read.
* Have easy add on sales
http://www.fivesensescoffee.com.au/news/2008/10/12/cafe-marketing |
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去吃过~~
