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标题: 跪求大家的帮助啊！！！！！！！！！！！！！ [打印本页]

作者: 晴天霹雳了又 时间: 2010-4-24 11:26
标题: 跪求大家的帮助啊！！！！！！！！！！！！！
事情是这样的，
我们在上princple of marketing,要做一个research，要求如下：

[size=60%]¨Real marketing problem

[size=60%]¨In summary: Your task is to uncover and identify a donors market for the resources needed for the Community Warehouse and present your findings.

[size=60%]¨Your presentation must include: findings that provide the answers to the following for the client:

[size=75%]n1. Select a community in need through research for WACCI

[size=75%]n2. Segment your chosen community by identifying multiple possible donors who would be able to provide for the Community Warehouse (e.g. public, social and community groups etc…)

[size=75%]n3. Select one target market from your segmentation

[size=75%]n4. Create your positioning statement and provide a key message to communicate with
your chosen target market.

Women and Children Care Initiative (WACCI) is an Australian not-for-profit organisation with a national and international focus. Established in 2009, WACCI is entirely volunteer based
and supports people in need.

The organisational vision is to enable women and children from all walks of life to access basic essential services to improve their mental and physical health

For some communities the ability to purchase goods such as lawn mowers, power tools and sewing machines is just not affordable. Therefore, WACCI is planning to establish
a Community Warehouse which allows free access to tools through a library style borrowing format.
Equipment is donated to the library by individuals and business organisations. The challenge is to identify potential providers.

Your task is to undertake primary and secondary research to uncover a new potential source of assistance that would aid WACCI with the establishment of a Community Warehouse.

Your presentation findings must show:

[size=75%]nyour identified segments of possible donors who would be able to provide for the Community Warehouse
(show statistics to support),

[size=75%]nthe key target market profile of the “donor provider” and a

[size=75%]nkey message to communicate with your chosen target market.

In summary: Your task is to uncover and identify a donors market for the

resources needed for the Community Warehouse and present your findings.

Your presentation should:

1. Demonstrate your idea based on research insights

2. Present an innovative solution to WACCI’s marketing problem

Please discuss your plan with your tutor

大家有没有做过类似的reasearch? 譬如给某个组织找个捐款对象？譬如调查一下难民之类的人需要什么？

什么都可以啊！！

我们被group里的那个外国娘们儿给陷害了

这两天周末周一public holiday 周二就要做presentation了，公司都关门了要我们去那里调查阿

各位神仙大虾仙女美女帅哥们帮帮忙啊感激不尽阿

作者: 地瓜 时间: 2010-4-24 12:08
找不到人的话自己可以去谷歌下，然后通过资料再联想下，就可以写出来了，特殊情况特殊处理

作者: 晴天霹雳了又 时间: 2010-4-24 14:45
2# 地瓜 我们也是再一直从网上找啊，谢谢你啊

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